MÊ VỊ® is more than just a culinary event; it is a vibrant interdisciplinary dialogue platform reflecting the city's ever-evolving contemporary cultural flow. It is a place where the spirit of rediscovering and redefining the city's culinary lexicon is voiced, connecting practitioners with creators across various fields.

The three specialized modules of MÊ VỊ® represent three unique segments within the multi-layered maze of the city's cuisine – echoing passion, mastery, and personal narrative. Through discussion panels, the MÊ Tales® pavilions, VỊ Battle®, and the MÊ VỊ Banquet®, the program makes culinary experiences accessible and invites public engagement. From there, it explores the role of culinary arts as a social force while affirming Ho Chi Minh City's influence on the global rise of Vietnamese cuisine.